Brand Guidelines

Last updated: Feb 11, 2021 @ 1:53 pm

Special Guidelines

Company/Brand Name should be displayed to consumers as NHL Shop.

Marketing Copy

NHL Shop offers the largest collection of official NHL fan gear from all the teams and players you love.

Key features:

  • The Official NHL Gear Shop
  • Custom Jerseys and Apparel
  • Autographed Memorabilia
  • Exclusive offers, VIP events, 3% FanCash on every purchase

Fans come first in the world of sports. At NHL Shop, we embody that in everything we do, we bring you the very best NHL fan gear. We offer the largest and the latest selection of official NHL gear from top quality brands for all teams and players, all in one convenient place. We are passionate about our goal of bringing NHL fans across the globe access to their favorite team’s gear. We pride ourselves on not only carrying a large selection of officially licensed products from the top brands, but also industry leading customer service, shipping and return policies.

Terms & Conditions

Valid at Shop.NHL.com and the NHL Flagship Store on 6th Avenue – NYC.  Except where required by law, cannot be redeemed for cash or cash equivalent, returned, reproduced, modified, sold, traded, refunded or replaced if lost or stolen. Not valid on previous purchases or returns.  No cash back unless required by law. Any unused amount will be applied when you re-enter your gift card during your next purchase. All purchases are subject to the Shop.NHL.com Terms of Use, which may change at any time. To check your gift card balance, please visit Shop.NHL.com/gc. Void where prohibited. Gift cards are issued by Fanatics Retail Group Fulfillment, LLC.

Redemption Instructions

To redeem on Shop.NHL.com: 

  • Click the field labeled “Apply Gift Card Number” on the payment page at the final step of checkout.
  • Enter your Gift Card number, select “Apply”.
  • Then enter your unique PIN (scratch off to reveal PIN).
  • Click “Apply” to see the amount deducted from your merchandise total.

You can redeem 10 gift cards per order.

To redeem in the flagship Store on 6th Avenue NYC:

  • If you have a plastic gift card, swipe it at the checkout to see the amount deducted from your merchandise total.
  • If you have an e-gift card, present the printed page or the e-gift card on your phone at the time of payment.
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